Children ‘collateral’ victims of drink sector sport sponsorship | Irish Examiner.

Children are the “unfortunate collateral damage” of sports sponsorship by the drink industry, a seminar on alcohol has heard…

Ms Ryan said alcohol sponsorship was “not altruistic”, but a calculated trade off: “You give us access to the young male markets and in return we give you money. Are we willing to accept this trade off? The unfortunate collateral damage are children.”

She said alcohol had become so normalised in shopping that it was pushed as “just another grocery”.

Prof Barry of Trinity College Dublin said there was a growing view in society that something had to be done, but he added: “There is no evidence to show that is shared by the Government. That’s the worrying matter. Politicians have done very little; they have done a disservice to the State.”